Most Marketers Are Playing The Targeting Game Wrong — Here’s How to Fix It
The Trap of Over-Targeting (And The Danger of Being Too Broad) Marketing advice today is like a bad game of telephone—someone distorts an idea, people run with it, and next thing you know, half the industry is blindly following strategies that don’t actually work.The biggest offender? “Know your audience and only speak to them.” It’s […]
February 21, 2025
If You Removed Your Logo, Would Anyone Still Recognize Your Brand?
Are You Just Blending In—Or Are You Creating Something Unmistakable? Look at your website. Scroll through your ads, your social posts, your content. Now ask yourself: If you removed your logo, would anyone still recognize it as yours? Because that’s the real test. It’s not about whether you look better than your competitors—it’s about whether […]
March 21, 2025
The ROI Illusion: Why Most Marketing Metrics Are Lying to You
The Metrics Trap: Are You Measuring the Right Things? I can’t tell you how many times I’ve heard marketers and executives say, “Our organic content doesn’t do much of anything, which is why we don’t do much.” Then I look at their content. And guess what? It’s all holiday promotions, generic company updates, or what […]
March 21, 2025
