Are You Just Blending In—Or Are You Creating Something Unmistakable? Look at your website. Scroll through your ads, your social posts, your content. Now ask yourself: If you removed your logo, would anyone still recognize it as yours? Because that’s the real test. It’s not about whether you look better than your competitors—it’s about whether […]
The Metrics Trap: Are You Measuring the Right Things? I can’t tell you how many times I’ve heard marketers and executives say, “Our organic content doesn’t do much of anything, which is why we don’t do much.” Then I look at their content. And guess what? It’s all holiday promotions, generic company updates, or what […]
Introduction: Why Hiring Marketing Help Feels Like a Minefield Hiring marketing help shouldn’t feel like navigating a maze, but let’s be honest—it often does. Most business executives face the same dilemma: Do we hire someone in-house? Do we work with freelancers? Do we bring in an agency? And the answer isn’t as simple as picking […]
Introduction: The Checkbox Mentality That’s Holding Businesses Back Most companies think they’re doing marketing. They’ve got a website. A few social media posts. Maybe a press release about their latest company milestone. But if your marketing strategy is just a series of checkboxes, you’re missing the entire point. Marketing isn’t just about looking the part—it’s […]
Introduction: The Illusion of Good Marketing Most companies think they’re marketing. They’re not. They’re publishing. They’re putting out content that looks polished, that their internal team thinks is relevant, or that mimics what they see competitors doing. But here’s the problem: looking good isn’t the same as getting attention. The brands that dominate—whether they’re startups, […]
The Trap of Over-Targeting (And The Danger of Being Too Broad) Marketing advice today is like a bad game of telephone—someone distorts an idea, people run with it, and next thing you know, half the industry is blindly following strategies that don’t actually work.The biggest offender? “Know your audience and only speak to them.” It’s […]